Social Media is about conversations. 2-way conversations. Not 1 sided. Earlier when we had Web 1.0 (1993-2000) we had only 1-way conversation, in the sense that we could only pull information from a website. It was preceded by bulletin boards like AOL, CompuServe. Early websites where also pull. There was no way we could push the info that we wanted to share back. Then came along Web 2.0 (2000 onwards) where we could talk back to a website. For the first time in the history of social media, we could give back our comments, share it, retweet it and so on. This was a stage of push / pull. What more could we ask for? And social media exploded. All the websites have been superseded by apps (available in Playstore – Apple and Google) and they have made our life more convenient. Social media nirvana, you may think. Not quite.

We are at the tip of the iceberg. The best is yet to come. Now, if you use Facebook, Instagram, WhatsApp and other collaboration programs, you may think that it’s so easy to use it. Well, you ain’t seen nothing yet. In the future, all these products would be integrated very well with your personal life. For example, say that you have a doctor’s appointment at 7 PM. No matter where you are or which app you are working on, automatically you will get notified. In fact, the doctor would be available online in your social media app / website. All these apps and websites would talk to each other so smoothly, you may not know the difference between Snapchat and WhatsApp. Both will work for you. Ignoring the differences in protocols and languages and others; these apps / websites will rise above all differences to give you the user, a unique experience.

So, enough of looking at the crystal ball. Let me tell you where we are today. There are umpteen number of apps out there. But the important ones are:

  • Facebook
  • Instagram
  • Snapchat
  • WhatsApp
  • Pinterest
  • Linked-In
  • Google+

There are many others like WeChat, Line etc. There are also business collaboration tools like Slack, Yammer, Sharepoint etc. We really don’t know which of these apps would dominate the market in the future.

What all of these have in common is that they are all collaboration and communication tools. In this age, you know the importance of these. We are individuals wanting to share. Which means that our network takes prominence. However, don’t let it supersede your database, which means your Self. Forget, personality, emotions, thoughts and the mind itself. What you are left with is the real ‘You’ – the soul. And that does not require a network, because it already is. If two particles are at the two edges of the universe, they can communicate. Quantum physics has established this fact, no matter if they are separated at eons of distance.

The point I’m trying to make is, there will always be a demand for good content that you can share in your network. We are slowly entering a world without borders (although it is to some extent) and soon our dream of ‘One World’ will come true. Thanks to Social Media – the voice of the people.